Close to 100 people may have lost their jobs at NDTV at a recent retrenchment drive but that’s, ummm, nearly not made as much splash on Twitter as the little tiff between former NDTV group editor Barkha Dutt and some of the channel’s current anchors.

Earlier today, Dutt tweeted out saying that NDTV is trying to “appropriate” her brand name by citing MoJo (mobile journalism) as the reason for the downsizing. For those not in the know, Dutt’s new media company is called MoJo. Though judging from the camera setup, it seems the brand name has little to do with mobile journalism and more to do with the literal meaning of the word.

This obviously got a few NDTV anchors upset.

Anchor Nidhi Razdan also jumped in.

But why should NDTV journos have all the fun? Journalists from Hindustan Times, The Wire and so on jumped into hint that mobile journalism isn’t exactly the invention of either Dutt or NDTV.

Our very own CEO Abhinandan Sekhri too made a humble intervention.

Surely, Dutt knows she can’t really be upset about NDTV citing a fairly generic form of journalism that WAS NOT invented in India to explain the retrenchments. Which is why we’d like to read more into this and say there’s more to her Twitter thread than meets the proverbial eye. Could our resident scientist-cum-writer be on to something here?