The Guardian announced it would no longer accept advertising from oil and gas companies, in a move it described as the first by a major global news organisation to "institute an outright ban on taking money from companies that extract fossil fuels".

In a statement on January 29, The Guardian said the move follows "efforts to reduce the company’s carbon footprint and increase reporting on the climate emergency". It will take place with immediate effect.

Advertising from fossil fuel extractive companies would not be accepted on any of the publication's websites and apps, nor in the print editions of The Guardian, Observer and Guardian Weekly.

The statement added that it would not be possible for the company to "turn down advertising for any product with a significant carbon footprint", such as cars and holidays.

Last year, Guardian "adjusted" its style guide to "represent the scale of the environmental challenge facing the Earth, using terms such as 'climate emergency' and 'global heating' rather than 'climate change' and 'global warming'."