Scroll through Instagram or YouTube and you’ll find many videos of loud exhausts, reckless driving, traffic-rule speedruns, and a whole lot of attitude. Somewhere along the way, the Mahindra Thar has become less about off-roading and more about making an entrance for many.

Does a big SUV scream confidence, or insecurity? Is road aggression impressive, or just cringe? And is the Thar’s “alpha male” image something women buy into or something men have convinced themselves of?

We hit the streets to ask people one simple question: What’s your first impression of a guy in a Thar?

The answers weren’t what many Thar owners would expect.

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